One of the most common mistakes we see is text that simply does not engage with the reader. As a general rule, your website will engage more interest and encourage more clicks if the reader can visualise their experience rather than have details recited to them in list form.
For example:
‘You will love nipping down the lane to the Three Greyhounds pub‘…. reads much better than ‘5 minutes away is The Three Greyhounds pub‘
By the way those extra clicks are indicators observed by Google that can lead to improved SEO
