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New Website – No Bookings?
You’ve just launched your new website – now how do you start getting bookings?
Firstly, unless you want to start experimenting with paid advertising, don’t expect your website to immediately start ranking highly on Google Searches. A brand new website with little to no visitors is not going to outperform an established website with regular traffic. This may not seem welcome news now but this will work in your favour later once you’re up and running.
If you do nothing to promote your website it will very slowly climb the search rankings as it gets older. This article however is about accelerating this process – getting visitors to your website from other means, banging on Google’s door to tell it about what your website does and boosting it’s credibility by making it relevant to people’s searches.
Below we have 8 things you should be doing to maximise the reach of your new website.
1
Get Your Free Google My Business Listing
Linking your website to your listing will also help the performance of your website on Google Searches.
2
Use Social Media!
Active Social Media accounts send signals to Google that your website is active also. They will also drive visitors to your website. If you have amazing photos showcase them on Instagram - If you have amazing offers / late availability then post these on Facebook.We have seen customers with active social media accounts push multiple bookings to their website within a single week of their website being launched!Read more
7
Get Blogging!
Firstly blogging doesn't necessarily require creative writing and is much easier than you may think. A blog can be a photo of a local restaurant menu, a description of a local walk, a promotion in the village.Google knows when your website was last updated and we know Google loves frequently updated websites. Thereofre maintaining a blog or frequently updated local events/things-to-do page will stop your website showing signs of dormancy. Read more
8
Competitor Analysis
Do you have a local competitor outperforming your website on Google Searches?Our SEO Advanced Service can analyse their website and identify what search phrases they are using together with other phrases used on search engines to find accommodation just like yours. Our sercice then applies the same optimisation to your websites pagesRead more