New Website – No Bookings?
You’ve just launched your new website – now how do you start getting bookings?
Firstly, unless you want to start experimenting with paid advertising, don’t expect your website to immediately start ranking highly on Google Searches. A brand new website with little to no visitors is not going to outperform an established website with regular traffic. This may not seem welcome news now but this will work in your favour later once you’re up and running.
If you do nothing to promote your website it will very slowly climb the search rankings as it gets older. This article however is about accelerating this process – getting visitors to your website from other means, banging on Google’s door to tell it about what your website does and boosting it’s credibility by making it relevant to people’s searches.
Below we have 8 things you should be doing to maximise the reach of your new website.
Get Your Free Google My Business Listing
Linking your website to your listing will also help the performance of your website on Google Searches.
Use Social Media!Active Social Media accounts send signals to Google that your website is active also. They will also drive visitors to your website. If you have amazing photos showcase them on Instagram - If you have amazing offers / late availability then post these on Facebook.
We have seen customers with active social media accounts push multiple bookings to their website within a single week of their website being launched!Read more
Check Yourself!You should expect to receive direct bookings from people who first find your holiday home on your agency listings (airbnb, vrbo etc)
But they will only find you by typing your property name and location into the search engine so it is important to make sure you appear.
Try it yourself eg: 'Rose Cottage Cornwall' to make sure you can be found.
TIP: prefix your webste address with SITE: in a google search to display all the pages on your website that Google has successfully indexed.
Cultivate Google ReviewsAssuming you've setup your Google My Business listing you can now encourage your guests to leave a review after their stay.
Reviews will send signals to Google that your website is active and relevant to people searching for accommodation like yours. This all helps your website visibility.
Gather Links TO your websiteGetting relevant quality websites to link directly to your website can be a time consuming challenge but it is one of the most important ways to give your website credibility and boost your search engine performance.
Think about your community and how you as a small business can help another and vice versa. Perhaps you can provide overflow accommodation for wedding venues?
Just don’t do why we did - by recommending an independent pizza service we started ranking for pizza in Coniston and were inundated with orders - Mamma Mia!
Get Blogging!Firstly blogging doesn't necessarily require creative writing and is much easier than you may think. A blog can be a photo of a local restaurant menu, a description of a local walk, a promotion in the village.
Google knows when your website was last updated and we know Google loves frequently updated websites. Thereofre maintaining a blog or frequently updated local events/things-to-do page will stop your website showing signs of dormancy. Read more
Competitor AnalysisDo you have a local competitor outperforming your website on Google Searches?
Our SEO Advanced Service can analyse their website and identify what search phrases they are using together with other phrases used on search engines to find accommodation just like yours. Our sercice then applies the same optimisation to your websites pagesRead more