How to get Google to Rank Your Holiday Home Website

SERVICES

Advanced SEO Review

Boost your website’s search presence on Google searches

If you are seeking to improve your website’s Google Ranking, Owners Websites’ Advanced SEO Service will identify who your target website visitors are, what search terms they are using to find websites like yours and then optimise your website to accommodate these search terms. This process is called keyword optimisation.

We will also take a look at your website’s backlinks – these are websites who are linking to your website. Bad websites (spam / junk sites) with links to your website can negatively affect your website. In this case we can request Google to disavow these links. On the other hand, if there are not enough good links to your website, we’ll make some suggestions how this can be improved.

Keywords

What are Keywords?

Keywords are used by Google to match your website to people searching for holiday accommodation in your location.

Identifying the right keywords, or phrases, and implanting them in all the right places within your website is essential to help Google achieve this.

Identifying Keywords

As part of our Advanced SEO Service we will undertake an analysis of keywords and phrases relevant to the needs of someone looking to stay at your property and embed these within your website.

The analysis will produce a shortlist of phrases that will be both relevant – and rankable and will show us how popular these phrases are in use. For example, ‘Lake District Holiday Home‘ may be relevant but unlikely to be rankable for your website with so many established agencies operating in the area. ‘Dog Friendly Coniston Cottage‘ may not attract anywhere near as many search enquiries, but it may still be a substantial number.
Keyword Integration

After settling upon a list of viable keywords and phrases, what’s next? Just adding them to your website en masse isn’t going to make much of a difference.

Embedding Keywords requires a strategy. Each page of the website is assigned one, or two keywords with cornerstone pages such as the homepage and property details pages receiving the best keywords. Then content on (and off) the page is adjusted to subtly incorporate the keywords. This includes headings, body text, image metadata, page description metadata and page links.