In a world where everyone appreciates a good deal, Holiday Home owners seem extremely reluctant to use sales techniques to incentivise their guests to stay with them. Some people aren’t comfortable selling of course but the thing is you don’t have to be a hard headed salesperson – you can delegate this responsibility to your website!
Stay an extra night for free, discounted rates for late deals, use this limited time coupon, accept a complimentary welcome gift – these are proven techniques to capture the interest of visitors to your website. Your booking systems can support these services so now is the time to identify those quieter times of the year and put these techniques into practice.
If your website doesn’t advertise “No Booking Fees” then that should definitely be a ‘Go to Jail without passing GO’ offence. You are saving your guests hundreds of pounds – let them know!!!
Simon Hibberd
Owners Websites
