Whereas most businesses employ sales and account managers to maintain a steady recycling of business, Holiday Home Owners tend to have a more short-term view of the world. As we tend to only look at the 12 months ahead of us and it is unlikely for guests to stay more frequently than once a year, repeat custom is often overlooked.
Yet it is so much easier to get bookings from repeat customers than new customers. We already know who they are, we know what they like and we have the means to incentivise their next visit!
It requires absolutely no effort to summon repeat business as an existing Owners Websites customer. Â An automated email can be set to go out to all your guests on a given number of days/months after their stay. Thank them for their stay and make them feel special with a VIP code that they can use on their next booking – or they can choose to pass this on for family and friends to use!
The only limitation with this is you do need to know your guest’s email address. No problem if they previously booked direct or you’ve exchanged direct emails with your guests – but what if they booked elsewhere and your Agency hasn’t provided it to you?
Well, there is a way to even reach those guests. Next up, introducing ‘Guest Services‘
