Doing Absolutely Nothing

Your website will become more visible on Search Engines – but very slowly

What it is

Choosing to Do Absolutely Nothing is at best described as a faith-based approach to marketing.

Either you will be expecting prospective guests to scroll to Page ‘Umpteen’ of Google Searched to find you, or you are fortunate to have a holiday home with no alternative accommodation available in a surrounding 10 miles. Which is unlikely.

There are SEO services that will help you climb the rankings but these can be time consuming and come at a cost, and therefore out of scope of this article. In any case we wouldn’t recommend paying for SEO at least until after you have established a Strategy here.

Just because your website is in the public domain doesn’t mean it is going to be found easily. You do need to have a think about how your potential guests are going to find your website as Google takes a little time to warm to new websites.

What will happen

As websites get older, visited more often and interacted with they will naturally become more visible on search engines which explains why ‘Doing Nothing’ is a slow building process.

This kind of organic SEO can deliver results, and a free Google My Business listing will certainly help support your search engine visibility, however you will almost certainly need to be patient before you start seeing sizeable returns.