A hard working holiday home website should be a fully functional team of workers your business
Your website has a Sales Team – it’s called your Homepage, it should be reaching out and pitching the experience your visitors should expect when staying in your property – and in your local area. Persuasive but not detailed
An Account Manager – your Property Details page(s), Much more reserved but still aware that the Sales still needs to be clinched. Factual, rich content but not putting obstacles in the way of the sale
Customer Services – your Contact Page. Reactive to visitor requests to questions and special requirements. Assured, and inspiring confidence
Administration – Your Book Online system. Efficient is the watch word here. Visitors arriving at this page should be offered no distraction or element of confusion that could stop them from making a booking. Clean simple processes, instant payment, automated booking notifications and confirmations to Guest/Owner/Housekeeper etc.