Reviews are important and fulfil three vital functions for a holiday home website!
First, good reviews obviously give visitors to your website the confidence to stay with you.
Second, reviews also act as a positive signal for search engines that your website is satisfying the needs of its users. This should help with your website’s search ranking.
Finally, the frequent addition of reviews to your website also signals to the search engines that your website is active and being kept up-to-date.
