Many Hotels and Restaurants are already switched on to serving their customers with information through their websites. This approach is widespread due to benefits on many different levels that can be gained from engaging with customers this way.
Our previous strategy, ‘Repeat Customers’, highlighted the difficulty seeking repeat bookings from guests that hadn’t previously booked direct.  Here is how we can do it in just 4 Steps.
Step 1: Guest Arrival / Check-In
Guests arriving at your accommodation are invited to check-in by scanning a QR code, printed on a welcome note or wall plaque. This code takes them to your properties ‘Welcome guide’ hosted on a dedicated page of your website.
Step 1 Benefits
- Website Interaction helps SEO
- Optional automated email to Owner informing you of Guest’s arrival
- A dynamic online-only welcome guide makes it easy to maintain with less printing,etc .
Step 2: Guest Information / Damages
Alongside the information provided within your welcome guide can be guidance as to damages / breakages. This can include giving your guest the ability to pay online for any damage caused during their stay and therefore not feel uncomfortable about an awkward conversation with the owner afterwards.
Step 2 Benefits
- Website Interaction helps SEO
- Get Paid for Damages
- Automated email warns Owner of any issues that need rectifying before the next guest.
- Improved Guest experience
Step 3: Guest Departure / Check-Out
Guests should be asked to check out upon departure, again by scanning the QR code. Online they have the option to review their stay, provide private feedback and register their email for a discount off their next stay (transferable to friends and family if you wish)
Step 3 Benefits
- Website interaction helps SEO
- Gather Reviews and private feedback
- Automated email tells Owner when the property has been vacated
- * Obtain Guest’s Email Address *
Step 4: Repeat Customers
Now you have your guest’s contact details you can maintain direct contact.
Step 4 Benefits
- Now You Can Grow Your Repeat Bookings
- Automated email(s) to all guests (Agency included). Schedule x number of days after their stay with VIP code to entice them to stay again
