Social Media Explained

Social Media: The Basics for Holiday Rentals

We’re about getting your holiday home Friendships on Facebook, Talking through Twitter or Imaging with Instagram. There are few successful business these days that do not promote themselves using the influence of Social Media, and its influence is growing daily. Fortunately it is one of the easiest and most cost effective means of getting your messages out there and will be really be a valuable service for you.

Facebook for Holiday Homes

Captivate your audience by regularly uploading photos of the area, reviews of local attractions and services.

Post your holiday home reviews, answers to FAQs and frequent photos of your property. Inform your followers of local events, weather and travel tips.

And of course shout out those last minute deals to grow your bookings!

Instagram for Holiday Homes

Some people just like to look at pictures. So take their breath away and draw them to your home with stunning photos of nearby landscapes.

Close-up shots of your home, local events, visitor photos and amusingly relevant images will gain you followers and draw people to your website and Facebook page.

Twitter for Holiday Homes

Spread the word about your home through contributions to local news topics.

Harness hashtags to tag your holiday home onto popular links and local events e.g.

#weekendgetaway

#mothersday

#st-ivesholiday

#edinburghfringe

Pinterest for Holiday Homes

Pinterest is an online pin board and can be used as a planning tool. A means to find images that give you inspiration. If your Guests are planning a trip or holiday they can search for destinations to give them ideas of where to go and what to do.

As a holiday homeowner you can create boards and upload your own images of your holiday home and the surrounding area. You can add the source of the picture, i.e. your website, to try and direct traffic to your holiday home.

For some ideas for creating boards why not try:

  • Local pubs and restaurants (pictures of local dishes, menus etc).
  • Local festivals and events
  • Countryside, Sea and Mountains
  • Relaxation (local spas, people relaxing in the garden)
  • Golf and sports (local golf courses, tennis, horse riding, mountain biking, etc)

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Outsource Your Social Media

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