There are several, incredibly important reasons why you should have a website that is easily readable and specifically caters for mobile internet users.
Sofa Scrolling
The first reason is probably the most obvious in that the majority of your guests will be scrolling through your website and gazing longingly at your photographs – all from the luxury of the sofa. Most often, they will be searching online with their phone or an iPad/tablet in their hand. It can be so frustrating when you are searching online and the website isn’t compatible with your device – you have to resort to squinting your eyes to see the text and images or zooming in on buttons that are too small to click on. Many people will simply give up and continue searching elsewhere, on other websites where the information and photos they want to see, can be viewed in a more uncluttered and appealing environment.
Succinct & Easy to Navigate
Of equal importance is the fact that even if a guest is perservering to see your site, it’s difficult to get the information they need across to them in a succinct and eye-catching way, unless you have a mobile optimised site. A mobile friendly website is highly readable for those viewing from a phone or ipad/tablet and the information is accessible and easy, promoting confidence and encouraging them to fully explore the website.
SEO
Another reason, which many people don’t realise, is that it is important to have a mobile optimised site for the algorithms of search engines such as Google. If a website is not compatible in this way, Google and other search engines will downgrade them – in other words, they will be listed behind other websites which are suitable. The reason for this is that the search engines want their visitors to have an enjoyable and informative experience and the information that is put in front of them needs to be the most relevant, clear and easy to understand. So in order for your holiday home website to perform well on Google (or other search engines such as Bing) and to show up when people are looking for accommodation in your village or local area, you really need to ensure your website is up to date with the latest mobile responsive techniques.
Why Not Contact Us for Help?
All the websites we build here at Owners Websites are of course, mobile-friendly. If yours isn’t, why not give us a call today and have a chat about updating it? We love all holiday homes and would love to help you make your property stand out from the crowd and gain you many more bookings!
Chloe & Simon
The Owners Websites Team!
