SEO - Standard Service
Every new website will be built on a strong optimisation platform with tools installed to help it improve organically
SEO for Holiday Home Websites
There are so many Search Engine Optimisation (SEO) checks we make before we declare a website live.
The search engines like web pages to load quickly for example. Images should be optimised so they are not too large and tagged with an off-page description so the search engines can understand what they are about.
Each website page should ideally have a principal on-screen Title, and off-page Meta Description, again to help the search engines understand who your website page may be suitable for.
We check for broken links – these are pages that link to other pages that don’t exist. We check there aren’t pages without titles and also, pages with too many titles
We check each page is mobile friendly. If not Google is less likely to make it appear on searches that are undertaken on mobile devices.
How long does SEO take
When will my website appear on Google
Google keeps their algorithms as closely guarded a secret as the recipe for Coca Cola however from our experience in 2023 it took about a week to index a brand new website.
It will take longer for a new website to start climbing the search rankings, but as your website gets older, receives more visitors and gets updated with new content it will steadily start the climb.
That being said we hear of brand new websites receive bookings within several weeks of being launched and reaching the top 20 organic listings within a month is also now common – depending upon the search criteria and competition.
My last summer slot has just been taken through the website!
Villa, Spain – September 2022 (10 month old website)Firstly thank you for your hard work on the website, it has had lots of compliments and I took our first direct booking yesterday.
Lake District – October 2023 (1 month old website)
What YOU can do to improve SEO
Do This!
There are many ways you can improve your website’s search engine performance, and the good news is almost every single one of them will cost you absolutely nothing…well maybe in some cases a little of your time, but it will be worth it.
Check out Our Top 10 list of things YOU can do to improve your search ranking.
Then if you wish to move things forward even further and associate suitable performing search terms with your website feel free to speak to us about our Advanced SEO service
Top 10 Tips
Our Pricing
No hidden extras. Just a one-off cost to build your website – and a single annual fee that takes care of all your website’s running costs
SEO
Standard Optimisation
For new websites
Free
Website Sitemap created and submitted to Google for indexing
SEO Measurement tools included
High Speed Page Loading
Mobile Optimised using premium Utility Framework
£0/included as standard
Keyword Optimisation
For established websites
One Time Payment
Local Competitor Analysis
Identify Quality Search Ranking Keyphrases
Optimise Each Website Page to 1 or 2 Keyphrases
Monitor & Measure Performance
£299/once
Google MyBusiness
Google Reviews
Visitors to your website will be looking for reassurance that your property will provide them with a good holiday – this is where reviews are vital. Good reviews will increase your bookings and Google Reviews is a free and reasonably reliable tool that your guests are likely to already be familiar with and trust.
To start receiving Google Reviews you first need to list your holiday accommodation on Google My Business. This will help your guests find your property on a map and it will also help them to find your property online. Having done this, you now need to approach your guests, past and present and ask/encourage them to leave a Google Review.
When you register your Holiday Home with Google’s My Business service it not only will increase the chances of people finding you on Google but it can improve the presentation of your search listing as well.
Next Level SEO
Advanced SEO ServiceWe’ve designed your website, you’re live and your holiday property is out there for all to find.
You have already followed all our free advice on how to generate direct bookings for your website…and now you want to up the game further. Right now Google is scooping up your website with its wide net and serving it up to with a thousand other websites. In order to encourage Google to get its fishing rod out and start retrieving your website with laser accuracy we need to target some keywords that it can aim for.
Our Advanced SEO Service aims to do just that
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